This article is a compilation of predictions from
Many experts regarding SEO trends in 2020 . The results of interviews with 58 experts are compiled into 10 trends. I hope this will help you with your SEO strategy. What are SEO professionals thinking for 2020? What strategies and tactics will be effective in 2020, contribute to dominating search results, and bring more profits? This is the question we ask every year at Search Engine Journal. I asked 58 top SEO professionals what they thought. In this article, these experts will introduce you to the top 10 trends of 2020 that you should know about. Want to know all about the trends? If so, download our ebook ( The Biggest Trends in SEO in 2020, According to 58 Experts ). table of contents Trend 1: BERT and user-focused optimization Trend 2: High-quality, optimized content Trend 3: EAT and unfair advantage Trend 4: User Experience and Technical SEO Trend 5: Mobile SEO Trend 6: Structured data Trend 7: Optimizing for entities and knowledge graphs Trend 8: Link building and brand building Trend 9: Focus on visibility, not just blue links Trend 10: Programming For those who want to know more about trends and considerations in 2020 Information on email magazine subscription Trend 1: BERT and user-focused optimization In 2019, BERT , a new algorithm launched by Google, received a lot of attention.It was only natural that SEO professionals wanted to learn how to optimize for BERT. But before you consider optimizing for this particular algorithm, hear what Kelly Stanze has to say. Kelly Stanze is a search strategist at Hallmark, focusing on the technical aspects of user-focused optimization and content Belgium Phone Number Data distribution. This means recalculating the user's search access points and positioning content accordingly . "We're looking at how something is crawled, indexed, and served in multiple different search environments," Stanze said. "When users search for something, they have more options than ever before. Keeping the basics of clean structure and content delivery in mind will become even more important for SEOs.
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" By incorporating BERT into its search ranking and featured snippet algorithms, `` Google has made a major shift in search from matching text strings to matching search intent, '' says Eli, a growth consultant and advisor. These are Mr. Schwartz's words. "You have to write content that aligns with the user's search intent, not just the strings they search for," Schwartz said. “Keyword research tools will become less relevant to the primary data sets for content creation. In 2020, really smart SEOs will get up from their desks and go talk to their customers. To find out what's going on." Frédéric Davout, senior program manager at Bing, argues that "keyword research will become obsolete.
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