Google determines

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When you use this type of KW in your text, Google interprets the content as interesting and suitable for more than one search intent. Jesus Cardenas Oct ,  | 5 min read opportunity keywords In Digital Marketing there are multiple concepts, elements and aspects that are essential to carry out a successful Internet campaign. One of them that is talked about very little online is opportunity keywords and, in this post, we will explain why you need to take advantage of them for your strategies. What are opportunity keywords? How do they benefit ? Do they help to climb positions in search engines.

Methods to Leverage Opportunity Keywords How to identify Phone Number List opportunity keywords? What are opportunity keywords? For search engine optimization or  , opportunity keywords are derived keywords in a text—that is, they complement the main KW—that Google interprets as also relevant to the content. It is a type of keyword that is capable of providing greater context of the quality and relevance of a material so that search engines understand that they have a direct relationship with what is being displayed.





Something curious about them is that, in principle, they are not a term that is planned to be positioned, but Google determines that this content can also be positioned for another keyword due to its breadth and the technical rigor with which it is created. Which means that they are elements capable of producing "residual" traffic due to the positioning generated without having explicitly taken actions for it. Therefore, it is a factor to which it is very important to pay attention to make them part of our strategies. How do they benefit ? If you haven't figured out how opportunity keywords are able to get you rankings for a previously unintended KW, don't worry! We understand that it is a relatively new concept that not all of us are familiar with.