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Certain technologies don't work well with search engines When Flash was in its heyday, it allowed you to create websites with effects and animations that web standards barely allowed at the time. The possibilities in terms of design and development were incredible. However, search engine bots cannot crawl this technology, making it (very) difficult to index websites built this way . Flash is one of the most notable examples, but it demonstrates very well how using a technology that values ​​only the design aspect can ruin a brand's presence on search results pages .


Doing SEO during website construction avoids rework Since SEO consists Bahrain WhatsApp Number of optimization, it is common for companies to leave this step for later, when the web design or even the entire development of the website is already completed. It turns out that this requires a number of modifications that could be avoided if SEO were part of the page building process from the beginning. ebook how to improve the performance of your website What principles cannot be missing in this combination? Now, discover the fundamentals and essential elements to create a website that is attractive to both the person and the search engines .





Website navigation and structure ADVERTISEMENT When we go to the supermarket, we find signs that say Fruits and Vegetables, Drinks, Frozen Foods, Hygiene, among others. If we go to the Hygiene section, for example, we will see the products separated by Deodorant, Soap, Toothpaste, Shampoo, among others. A website can be said to be organized in a similar way . We separate products or content into categories and subcategories following a hierarchy. They are available in menus, so that the user can navigate according to what they are looking for. In other words, using the supermarket's departmental signs as a guide to designing site navigation, where dividing the store into sections and subsections, and choosing their respective names, is equivalent to the structure of a website. Let's use Amazonas an example.

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