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And it's worth remembering that the Internet has no borders, so you can be better known by people from all corners of the world . Humanize the brand Social networks are opportunities to show behind the scenes of the company, making it clear that your brand is made by people. You can use friendlier language, chat with users on equal terms. On social networks, brands assume a clear position regarding values, attitudes and principles, which is reflected in their content. In this way they become less mechanical, more human and authentic .
Generate traffic and conversions Anyone who thinks social media is just for Phone Number List brand building is wrong. So far, we have seen that they help increase reach, engagement and humanization, but they also contribute directly to the most advanced stages of the purchasing process . On social networks you can promote links from your website or e-commerce and promote the contents of your blog. There, they can become leads or customers. Some social networks already offer purchasing possibilities on the platform itself, which increases the possibilities of sales.
Therefore, followers are also real business opportunities. Study your audience The proximity that social networks provide allows you to know your audience better. You can talk to people, understand what they like, what topics motivate their participation. The platforms provide valuable data about the audience that follows your brand, such as age, gender, location, title, interests, etc. Plus, follow-up mentions let you know what people are talking about and what they think about the brand .
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