“Excellent writing isn't just

shafi123@gmail.

The advertisers who made the history of copywriting John E. Powers ( – ) Many refer to John Emory Powers as the father of modern creative advertising. In fact he was the first copywriter to do this job full time. Considered a stubborn person, he worked with companies he considered reliable. storia del copywriting John Emory Powers Facile Web Marketing John Emory Powers, the first freelance copywriter in history . Powers has been called “the most influential copywriter in advertising.” His works are still inspiring today. One of his best-known adverts promoting ties reads: “…they're not as nice as they look, but they're good enough for cents…” .

intellectual, it's offensive.” John E. Powers What makes him a memorable 1000 Mobile Number List character in the history of copywriting is not only his recognition as the first copywriter ever from a chronological point of view, but above all his unmistakable writing style , renamed Powers Style or Reason-Why Style . John E. Kennedy ( – ) John E. Kennedy became very famous in the history of copywriting for the anecdote of the note he used to get hired in by the Lord & Thomas agency in New York. history of copywriting John E. Kennedy





Easy Web Marketing Here's what the copywriter had written: “ I'm down at the bar. I can tell you what advertising is. I know you don't know. It will mean a lot to me that you know what it is and it will mean a lot to you too. If you want to know what it is, send me the answer with “yes” written down by the deliveryman. Signed Kennedy.” It was John E. Kennedy who defined advertising as the art of selling through the press . The advertisement must replace the salesman, the representative who goes from house to house.