ZMOT is an extra stop you make after receiving

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What is ZMOT: today's purchasing processAll that information has empowered you and now, before you go straight to shopping, you make an additional stop along the way, which is known as the Zero Moment of Truth or ZMOT.What is ZMOT?Just as I told you, it is that moment between the stimulus and the first moment of truth when you look for information about x product or service in order to make a wiser decision when buying or contracting it.Global Internet users search for productsIn other words, the a stimulus.

This stop can last from minutes to days and during it you document yourself, analyze things, look for opinions, questions, etc.Why should Dominican Republic Phone Number List you care about ZMOT?Simple! Because what the consumer finds during the ZMOT is a key factor that affects their purchasing decision.Look at it this way: at the beginning of each year, brands make a plan that contains the line of action for the entire year, in which they determine a budget for each action. A percentage of that budget is allocated to promote the brand, generate more sales and improve its positioning.




Within that budget there are a few million dedicated to placing several billboards, a couple of TV ads, the occasional radio spot, and even agreements with celebrities. In addition, within their digital management they upload a few photos on Instagram and Facebook, promote them with advertising, pay for various advertising campaigns.SPAM “email marketing”, place several banners in the most popular local media and run several Google Adwords campaigns.That's the perfect advertising plan! It is what has always worked for them, what has always generated sales for them and what will surely work for them in Ok, now what?That advertising plan started and you or I, as user information about that brand.