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This makes it easier to identify where the most important disparities lie. Content marketing is not journalism. content marketing jobsFirstly, it is important to say that I would never hire someone for a position at MarketingDigital.com.br with the description of journalist. Preferably, I would describe the position as content writer, the second option would be content producer and, finally, pushing the envelope since we are a small company, Brand Journalist. See what a search for jobs in content marketing resulted in in the image below, taken from the website Como é que está lá, from Brasília . It is only logical that journalists are the first option when choosing

content producers. Likewise, giving people from other backgrounds the Wuhan Mobile Number List opportunity to produce content is part of democracy. Attributing innate incompetence to content generated outside newspaper offices is more a sign of desperation than a defense of journalism. For example, I am a Business Administrator. It would be the same thing if I said that only administrators could have leadership positions in companies. After all, we had formal preparation for this. When you get into this type of discussion, you have to be prepared for counterarguments. For example, when one asks whether the journalism course comes with a super power of, today, writing about sport,





tomorrow, about politics and the day after tomorrow technology.  treating each topic shallowly. The sanctity of the content must apply to everyone who produces it, since checking the veracity and being responsible for what is produced applies to any producer, and not just journalists. Journalism is not content marketing. Using content to sell is just one of the countless production possibilities in content marketing. Likewise, in reverse, it is easy to dismiss the purists who try to make content marketing seem lesser, by simply mentioning the current political bias that each TV channel, newspaper or magazine requires.

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