|
|
Brofound changes to be able to assimilate “new ways of doing and being” in territories still unexplored for companies. In itself, this challenge can seem like a real way of the cross ; not so much because it is impossible to implement these changes, but because of the noise that has been generated around it. Or isn't the constant buzz of new trends that (it seems) we are obliged to follow noise? And what about the incessant trickle of new tools that incorporate new functionalities that “will forever change” the way you collect and interpret data or manage processes?
If we could separate the wheat from the chaff we would realize that many trends are already ingrained behaviors in users. And that many others simply open paths along which we will ever be able (or not) to travel. Being pioneers does not have to be a strategic objective in a company's digital transformation process. What's more, it may be counterproductive, as long as “striking first” is not the key to your business model.
User behavior is not always logical. We are used Mexico Mobile Number List to seeing how new developments burn out without reaching the majorities that allow us to ensure that a technology, for example, has successfully penetrated a market. However, new models, such as Air BnB , demonstrate that it is the user who makes the old scheme unpredictable. And this is because we still do not know the impact that the incorporation of new functionalities that are added to the PP environment of the hospitality industry, which is, in short, AirBnB, will have: community, areas for owners, cross-services (cleaning or furniture storage), and a long etcetera...
The same occurs in more tactical environments, such as search engines, where the user shows signs of having changed their behavior . In this case, it is Google that does not stop updating its algorithm to be permanently adapted, but it is worth remembering the impact it has on very significant variables in digital strategies: higher bounce rates, less permanence on the page, lower density of keywords in the texts (semantic web) or a growing prominence of thematic microsites .
Therefore, knowing how to observe and identify those trends that modify behaviors and recruit users naturally is vital when focusing efforts and resources to face any strategic change. Therefore, we have identified some of the keys that can help us in making decisions.
|
|
發表於 11:40:04