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Behavior and decisions. Strategies, therefore, must be idealized based on the needs and emotional response of the public. ADVERTISEMENT In other words, we can't get caught up in what the customer sees , we must also understand what they feel when they encounter your content, offer or product. Develop desirable products and services By aligning the characteristics of your products and services with the main needs of the brand 's audience , the chances of success are much greater. Surprising a customer is great, but meeting their expectations is key. Essentially, what companies and professionals deliver are not products or services,
but solutions. If you are not aware of the real needs of your buyer Chinese Australia Phone Number List persona, you will hardly be able to offer a solution that arouses the interest of others and motivates them to buy. Criticisms of Maslow's Pyramid Theory Maslow's concepts are still valid and widely used in many areas of knowledge, especially in HR management . However, there are theorists who question the solidity presented in his scheme. In fact, there is no clear evidence to support such a well-defined hierarchy of human needs and therefore some modern critics argue for a more flexible view of the concept in which motivational priorities vary from one individual to another.
The theory remains an important reference for academic studies and for the definition of marketing , sales and management strategies. We just shouldn't make the mistake of working its principles rigidly. Maslow's Pyramid is just one of the many concepts that can make your company relate better to all of its audiences. However, there are other ideas that can also contribute to the success of your business. Keep learning on our blog with this content about SWOT analysis and its applications to Marketing! Share Editor Rock ContentRock author vector Author Editor Rock Content Subscribe and receive the contents of our blog Receive first-source access to our best posts straight to your inbox. Related Posts People, Community and Diversity Governance: View Rock Content's Social Impact and DEI (Diversity, Equity and Inclusion) Report now! alt Luana Dias microsoft google duel ia Microsoft vs. Google: the duel of the technological giants for the future of searches worries SEO professionals alt Bruna Dourado
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