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Analyst here at Rock Content, responsible for lead generation in North America. Generating leads is not an easy task. In addition to establishing communication with the audience who’s the right fit for our products and services, we have to be relevant! And by relevance, I mean the standard of a value powerful enough to make people’s work more productive, efficient, noticeable and profitable. So, there I was with my brand new Ferrari and I didn’t know how to drive. During my early days exploring Ion, I came across some recurring feature names, such as.
“interactive,” “tags,” “integration,” “codeless experience” and “data capturing,” as well as different templates for multiple sorts of experiences… It was a lot to process. In time, I reached a better level of awareness about the platform, but I was still holding ICTP Conference 2017 an unsatisfied feeling with all those scrambled pieces of that giant puzzle. So, I was challenged by my direct leader, Marina Cordeiro, to gather all the knowledge I had so far and optimize an old Ion page experience. My heart might have skipped or beats when she told me that, but.
I knew it was the only way to roar the engines of my Ferrari. So I did it! And not in a million years would I have imagined the outcomes would be so groundbreaking, defining new paths for my work as a lead generator here at Rock Content. In order to share my journey with you, and also teach you the best practices, hacks, tips and everything else I’ve learned, I wrote this success case on How I Increased.
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