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Search. Login View Courses Trending Articles Micro Courses Skill Test Kits Webinars E-books Premium More ← Back to Articles Jun 24, 2024 Inside the Rainbow - 3 Pride Substance Article Marketing Campaigns • Social Media Marketing • Digital Management and Leadership Dan Hughes Photography by Dan Hughes Posted on June 24, 2024 6 March is officially Pride Month in many countries, with parades, events and rallies in full swing around the world.

This month marks the anniversary of the June 28, 1969  benin number datasetStonewall (New York) riots, an event that launched the modern Pride movement as we know it. However, Pride rainbow colors are more than just a pretty logo and flag. d a positive message of tolerance and inclusion. As a result, businesses are keen to show support while also engaging members of the LGBT+ community.

However, they should take their efforts seriously. Of course, there’s plenty of room for fun and creativity when developing a Pride or LGBT+-focused marketing campaign. Remember, it’s not enough to paint your website in a rainbow or add pride colors to your existing branding. LGBT+ consumers pay special attention to businesses that make an effort. It’s not just LGBT+ consumers taking notice. In fact, research shows that 4 in 10 consumers are motivated to support brands that take their LGBT+ marketing efforts seriously.