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Get to know your customers and think about what they really want. Then give it to them, authentically, and with genuine empathy and understanding. #28: Focus on user experience More than ever, a great user experience is vital. This isn’t a new content marketing trend, but it is still important. People now have extremely high expectations when visiting brand websites. Businesses need to ensure they get the basics right. Audiences expect a fast loading, clear, easy to navigate website, that’s available on any device or platform.
They also expect that all the information they need will be there and laid out beautifully, with high-quality images, clear calls to action, and a consistent and readable brand voice. Site visitors expect to be able to quickly find what they want, and to be guided through where Algeria WhatsApp Number to go next and how to take the next steps. checkout process for fast and easy shopping. If they don’t have a good user experience, consumers are no longer shy about expressing that in reviews and comments on social media. #29: Podcasts are still a good idea Podcasting is still getting attention in 2023.
It’s a convenient way for listeners to take in information even when they’re driving, exercising, cooking, cleaning, or engaged in any other activities. Listeners can also interact with podcast hosts on their social media. We’ve talked about user experience and providing human-focused content. Well, listeners aren’t just gaining information; they’re also becoming part of a community of like-minded people, where they can interact, share their opinions, and feel heard by followers and podcasters alike. According to Demand Sage, there are around 2.4 million podcasts across the globe.
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